#71 new
Melinda Price

Best B2B Website Design Practices to Learn

Reported by Melinda Price | June 25th, 2019 @ 07:11 AM

Three design tips for your B2B website’s success
Here are six B2B website design best practices you need to follow.

#1 Create an intuitive site structure In a survey by HubSpot, 76 percent of people answered that the most important factor in a website’s design is ease of use.
There are two keys to any lucrative B2B website: clearly organize information and provide сonvenient navigation. Make your navigation menus uncluttered, without too many categories. Apply dropdown menus guiding visitors to particular sections. Clearly organize your website and allow your visitors to easily examine what’s on it.

The intuitive site structure of WSI
#2 Define your value proposition clearly There are always competitors on the market and a clear value proposition could be helpful. A value proposition is a great chance to state what you offer, what makes your product or service different from others, and how buyers will benefit from that. All of these facts should be reflected in a concise and clear statement. Keep your value proposition short and to the point.

Let’s take a look at an example of a great value proposition for marketing automation and an email marketing service MailChimp.

MailChimp positions itself as a smarter marketing solution thanks to its marketing automation platform. This value proposition shows customers how MailChimp could be beneficial.

#3 Use visible and consistent CTAs No matter how attractive your website is, if it doesn't contain a visible CTA, it’s all for nothing. If your visitors have no clear idea of what they need to do to proceed, they’ll simply leave your website. Don’t waste your time and effort. To avoid this, use clear, attractive calls to action that explain to your website visitors what to do next and lead them to complete your offer. Let’s see how Nutshell did that.

You can learn more information here: https://rubygarage.org/blog/best-practices-of-b2b-website-design

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